User Experience

Multilevel Customer Journey Loops

Purpose The multilevel customer journey loop was created to demonstrate an ongoing relationship between a customer and a product over a daily, weekly and yearly time.  

Preparation Working with a large health insurance company and a small team for a final project in User Experience and Systemic Design, the team was assigned to dig deep into the companies wellness app.

Execution My team and I ended up using the customer journey loops to examine possible pain points for customer engagement. We decided that the implementation of push notifications would improve customer engagement and add to the overall customer experience.


Wire Framing | eris

Purpose The wireframes were created for a final project for the course, Product Development in the New Digital Age. Proof of concept: eris is a time management app for the entrepreneurial young adult.  

Preparation In order to create wireframes for eris I needed to research other time management and scheduling applications. I wanted to distinguish eris from the competition while maintaining a streamline user experience.

Execution I created wireframes for multiple mobile pages for the app and a homepage for the web. In the end, users had the ability to merge multiple calendar interfaces into one place.